In this calendar we’ll show you all the holidays, but we’ve also included a monthly “challenge” - something simple you can do to dramatically improve your marketing / sms strategy each month.
Campaigns To Send All Year
In addition to this calendar, there are some things that you might do on a monthly basis every month, which don’t require any special holiday to execute.
- Monthly Webinar Trainings
- Promotions
- Launches
- Booking Calls
- Promoting Content
There are lots of ways to plug in automated SMS to your business, check out our post on where to plug in text message marketing.
More:
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January
January Marketing Challenge: Grow Your SMS List (So you can capitalize all year)
OK, so let's start of this year right by building a huge SMS list! The first step is to audit all your opt-ins (whever you are collecting information) and add a phone field and compliant SMS optin to all your landing pages. R
Then, run a campaign with your existing traffic to collect phone numbers. You can grow a huge list fast if you just run a simple promotion to your existing traffic (via email or social media). Check out the articles below for how to do it:
Read more:
January Holidays
New Year’s Day (January 1) – Fresh starts, resolutions.
Dry January (Month-long) – Campaigns for health, wellness, and sobriety.
Martin Luther King Jr. Day (Third Monday in the U.S.) – Social justice themes.
February
February Marketing Challenge: Create SMS Automations
Whenever someone opts-in with their phone number, they should get a text immediately. This helps start off the relationship right, tells them who it is that’s texting them, and gets them to take a small action (could be a small reply, clicking a link or something else).
Using Roezan automations, you can create automated messages or even a sequence of messages that follow up with prospects.
Read More:
February Holidays
Groundhog Day (February 2) – Fun, quirky campaigns about predictions.
Super Bowl Sunday (First Sunday) – Big day for ads and sports marketing.
Valentine’s Day (February 14) – Love, relationships, and gifting.
Presidents’ Day (Third Monday in the U.S.) – Sales events in the U.S.
Valentine’s Day (February 13) – Celebrating friendships among women.
Random Acts of Kindness Day (February 17) – Inspire feel-good marketing.
March
March Marketing Challenge: Boost Your Booked Calls
If you’re selling mid-high ticket via phone calls, here’s 8 ways to boost your booked calls and fill your calendars:
Read More
March Holidays
International Women’s Day (March 8) – Highlight women’s achievements.
St. Patrick’s Day (March 17) – Irish-themed marketing, green products.
April
April Marketing Challenge: Run A Webinar With SMS Follow Up
Webinars are likely the top ROI use case of SMS because it’s so effective at getting people to both register and show up for your webbys. Some customers have even nearly doubled their attendance rate, just by adding text message reminders to their events. And with Roezan you can automate all your SMS / text message follow up.
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April Holidays:
April Fool’s Day (April 1) – Prank or humorous marketing.
National Pet Day (April 11) – Pet-related promotions.
Easter (Date varies) – Spring-themed and family-oriented marketing.
Earth Day (April 22) – Sustainability-focused campaigns.
May
Marketing Challenge: Create SMS Segments
A great way to optimize your SMS marketing spend is to create segmented campaigns. One simple segment to create is “engaged clickers” - This will tell you who is clicking and who is not, so you can send more content to clickers.
Read More:
May Holidays:
May the Fourth (Star Wars Day) (May 4) – Pop culture tie-ins.
Cinco de Mayo (May 5) – Mexican-themed promotions.
Mother’s Day (Second Sunday) – Gift and family-focused marketing.
Memorial Day (Last Monday in the U.S.) – Summer kickoff sales.
June
Marketing Challenge: Run A Conversational SMS Campaign
Did you know that with toll free you can do 2-way text messages? This is great for conversational campaigns, or follow ups to segmented lists to get people over the finish line. For example, following up with a question to people who have already expressed interest, but haven’t yet taken action.
Learn more here:
June Holidays:
Father’s Day (Third Sunday) – Family and gifting ideas.
Juneteenth (June 19, U.S.) – Freedom and cultural awareness.
Summer Solstice (Around June 21) – Outdoor and travel promotions.
July
Marketing Challenge: Run A Product Launch
No matter what type of funnel you’re launching to sell a product, SMS can be one of the top drivers of revenue.
- With low ticket funnels: Use SMS to get the upsells, booked calls, or conversational qualifying.
- With mid-ticket / webinars: Use SMS to get registrations, send event reminders, and send follow ups
- With high-ticket / call funnels: Use SMS to get applications, booked calls, and get people to show up on the call!
July Holidays:
Independence Day (July 4, U.S.) – Patriotic and BBQ-themed marketing.
Amazon Prime Day (Date varies) – Huge e-commerce event.
Bastille Day (July 14, France) – French-themed promotions.
World Emoji Day (July 17) – Social media and creative campaigns.
August
Marketing Challenge: Book A SMS Strategy Call With Roezan
Let us take a look at your business and strategy and we’ll show you how to make more money with SMS, guaranteed.
When we do these audits for customers, we always, 100% of the time find ways to dramatically improve revenue AND cust costs with SMS.
We’ll look at:
- Your SMS strategy and show you where to plug it in
- What messages your sending and how to improve
- Your SMS deliverability and how to improve
- Easy wins that take very little time, and bring big results
- And more
Book an SMS strategy review call with Roezan here
August Holidays
Back-to-School Season (All month) – Supplies, clothes, and tech.
National Girlfriends Day (August 1) – Celebrating friendships.
International Cat Day (August 8) – Pet-related content.
National Dog Day (August 26) – Another great day for pet marketing.
September
Marketing Challenge: Run An SMS Collecting Focused Campaign (Again)
This is a great time before the frenzy of the end of the year to grow your SMS lists so you can capitalize on them during the promotion season. Run a campaign specifically geared towards growing your SMS list.
Read more:
September Holidays
Labor Day (First Monday in the U.S.) – End-of-summer sales.
Back-to-School Month – College and school-related promotions.
Hispanic Heritage Month (Starts September 15) – Cultural appreciation.
First Day of Fall (Around September 22) – Seasonal marketing.
World Tourism Day (September 27) – Travel and exploration themes.
October
Marketing Challenge: Reduce SMS Costs & Improve ROI
SMS can be one of the highest ROI channels, but there are almost always ways to optimize this spend. Check out our articles below for easy ways to boost ROI and cut costs:
Read more:
October Holidays
Halloween (October 31) – Spooky and fun campaigns.
Breast Cancer Awareness Month – Pink-themed and cause marketing.
Indigenous Peoples’ Day / Columbus Day (Second Monday in the U.S.) – Cultural awareness.
World Mental Health Day (October 10) – Self-care themes.
National Coffee Day (October 1) – Great for cafes and coffee brands.
November
November Marketing Challenge: Run A Black Friday / Cyber Monday Sale
This is time to run a promo for the biggest buying frenzy of the year. And yes, this works for B2B just as well as it does for B2C!
Read more:
November Holidays
Movember (Men’s Health Month) – Focus on men’s health.
Diwali (Date varies) – Festival of lights campaigns.
Veterans Day (November 11, U.S.) – Patriotic themes.
Thanksgiving (Fourth Thursday in the U.S.) – Family and food-focused.
Black Friday (Day after Thanksgiving) – Huge shopping event.
Cyber Monday (Monday after Thanksgiving) – E-commerce-focused.
December
Marketing Challenge: Plan Next Year’s Marketing Strategy
It’s time to get prepped for the new year! Revisit this post for an updated strategy!
December Holidays
Hanukkah (Date varies) – Jewish holiday campaigns.
Christmas (December 25) – Gifting, family, and festive marketing.
Kwanzaa (December 26 - January 1) – Cultural appreciation campaigns.
Boxing Day (December 26) – Sales in certain countries.
New Year’s Eve (December 31) – Party and celebration promotions.
Conclusion
Planning out your months and promotions can help maximize your revenue. If you need any help with your SMS strategy, book a call here. And if you’re looking for an SMS tool, book a demo or sign up here.
