Mailchimp SMS: How To Send Text Messages From Mailchimp

Mailchimp is a popular email marketing platform that offers a range of features to help businesses grow and engage with their audience. One of these features is SMS marketing, which enables users to send text messages directly to their customers’ mobile phones. In this article, we’ll explore how to send SMS messages from Mailchimp and how to use the platform to create effective SMS campaigns.

Getting Started with Mailchimp SMS

In order to use Mailchimp SMS, you’ll need to have a Mailchimp account and a paid plan. You’ll also need to set up a Twilio account, which Mailchimp uses to send SMS messages. Once you have both of these in place, you can begin creating your SMS campaigns.

Creating an SMS Campaign in Mailchimp

To create an SMS campaign in Mailchimp, follow these steps:

1. Navigate to the Mailchimp dashboard and click on the “Campaigns” tab.
2. Click on the “Create Campaign” button and select “Create an Email” from the dropdown menu.
3. On the next screen, scroll down to “Create an SMS Campaign” and click on the “Create” button.
4. Choose the audience you want to send your SMS campaign to. This can be your entire email list or a specific segment.
5. Compose your message. Keep in mind that SMS messages are limited to 160 characters.
6. Add a link or call-to-action (CTA) if applicable. You can also use merge tags to personalize your message.
7. Select your sending schedule and preview your message.
8. When you’re ready, click on the “Send” button to send your SMS campaign.

Best Practices for Mailchimp SMS Campaigns

Like any marketing campaign, there are best practices to follow when creating SMS campaigns in Mailchimp. Here are a few tips to keep in mind:

• Keep your messages short and to the point.
• Personalize your messages using merge tags.
• Include a clear call-to-action (CTA) and/or link.
• Send messages at appropriate times (e.g. not early in the morning or late at night).
• Test your messages with a small group before sending to your entire list.

Conclusion

Mailchimp SMS can be a powerful tool for businesses looking to engage with their audience in new and creative ways. By following best practices and using the platform effectively, you can create effective SMS campaigns that drive results.